我们一直穿着鞋子;我们懂了。 Running your company day to day with all the details and stresses frequently keeps you in “the weeds” of the business. It’s hard to take a step back. So, we take our clients through a self-checking due diligence as one of the first steps in preparing to go to market. You’ll get feedback from Corum’s team of leading technologists, entrepreneurs, analysts, and go to market experts. The underpinning of this process comes from one of our publications “Power Planning: How to Structure Your Company for Success.” This is a chance for you to get out of the weeds and look at the company with a 50,000ft view: how is your company functioning, can you be more efficient, are there redundancies, pain points, etc. And, how do you stack up against the market? The clarity that this experience can provide is invaluable. Your roadmap to success will be that much better.
了解和将公司映射到推动并购的主要趋势将大大改变潜在的买家如何看待贵公司。 It’s interesting how dramatically our clients’ understanding of their value proposition changes through this process. During what we call the IPM – the initial presentation meeting – our clients pitch their company to a room full of former tech CEOs, analysts, and tech M&A experts. It really puts you under the microscope...sometimes brutally. The honest feedback that you get from our team can bring about very positive changes. Not only will you understand your positioning better, as we mentioned in point one, but you’ll be better able to articulate it to a room full of buyers, some of whom have absolutely zero background in your space. Remember, it’s about the story. The better crafted your story, the greater the excitement for the future of your company – from a buyer’s perspective, should you decide to sell, and from the perspective of your own team that is helping you build the company towards that vision.
您可以支付100万美元进行市场研究，而不是获得在此过程中获得的反馈。 The market never lies. Remember that. Sometimes it can be a bit of a reality check, but if the market of willing buyers does not bite, something is not right. You don’t want to know that in 5 years when you are “ready to sell.” It’s too late. No one will want what you’ve built. Imagine marching forward, building your company, without that feedback. You’ll lose years and serious capital only to realize that you built the wrong value. And worse yet, time may be up to make the changes needed to sell.
企业网络 - 持久的关系
这对很多人来说是一个惊喜，就像你经历了外展流程，并生成了一些关于你公司和你的解决方案的兴趣，你打开了大量的门，以前可能已经关闭了你或某些人案例你从未知道他们在第一议案中就在那里。 Sometimes they're not buyers, and that’s okay! They could end up becoming business partners for you. There is one thing that we can all likely agree on – having good people and strong relationships can make or break your business. Engaging in a go to market process will enhance your business, whether you sell or not. And if you do decide to sell, having a strong relationship as a foundation with a potential buyer will seriously play into your favor down the road. Trust matters in M&A. Remember, they are buying the company, the vision, and you. Build these relationships now, not when everything is perfect.
所以，如果你被误导相信，如果你卖，那么只能让你卖掉，再次思考。 Think of this process as an opportunity for growth, recalibration, and learning. You’ll come out of this process a better company and a better leader.