当我们与企业家谈论他们的公司进入市场时,他们经常告诉我们,“这不是正确的时间......或者我们计划在几年内销售。”我们的经验告诉我们,这些反应是基于肠道感受而不是详细分析。通常是时候,假设现在,如果你现在上市意味着你必须卖掉公司,几乎就像没有回头。情况并非总是如此,因为可以通过上市的进程获得重大洞察力,这可能对短期内的业务产生重大影响,并且对长期业务估值产生了巨大影响。

这些是前5个优势:

“外面的”观点

如果我们建造它,他们会来!这是我们看到由正在建立第一家公司的企业家制作的最常见错误,并以前从未经过过M&A流程。绝对热衷于你所创造的是一种令人钦佩的特质,但如果这种激情开始让你从业务的市场价值盲目盲目,这可能是你成功的重大障碍。踩回来,花时间评估你正在做你正在做的事情,而其他人将如何感知你的解决方案或服务的价值可能是非常有价值的。

我们一直穿着鞋子;我们懂了。  Running your company day to day with all the details and stresses frequently keeps you in “the weeds” of the business.  It’s hard to take a step back.  So, we take our clients through a self-checking due diligence as one of the first steps in preparing to go to market.  You’ll get feedback from Corum’s team of leading technologists, entrepreneurs, analysts, and go to market experts.  The underpinning of this process comes from one of our publications “Power Planning: How to Structure Your Company for Success.”  This is a chance for you to get out of the weeds and look at the company with a 50,000ft view: how is your company functioning, can you be more efficient, are there redundancies, pain points, etc.  And, how do you stack up against the market?  The clarity that this experience can provide is invaluable.  Your roadmap to success will be that much better. 

电梯间距

您如何在创作的价值而不是函数和功能讲座方面描述您的公司?

了解和将公司映射到推动并购的主要趋势将大大改变潜在的买家如何看待贵公司。  It’s interesting how dramatically our clients’ understanding of their value proposition changes through this process.  During what we call the IPM – the initial presentation meeting – our clients pitch their company to a room full of former tech CEOs, analysts, and tech M&A experts.  It really puts you under the microscope...sometimes brutally.  The honest feedback that you get from our team can bring about very positive changes.  Not only will you understand your positioning better, as we mentioned in point one, but you’ll be better able to articulate it to a room full of buyers, some of whom have absolutely zero background in your space.  Remember, it’s about the story.  The better crafted your story, the greater the excitement for the future of your company – from a buyer’s perspective, should you decide to sell, and from the perspective of your own team that is helping you build the company towards that vision.

市场反馈

这将为您提供有助于提高您的价值的见解。您将获得关于别人如何看到的第一手反馈并评估您的解决方案的价值。在此过程中,您已经从内部寻找有关市场的假设,从外面看,有一套关键眼睛形式的评估。

您可以支付100万美元进行市场研究,而不是获得在此过程中获得的反馈。  The market never lies.  Remember that.  Sometimes it can be a bit of a reality check, but if the market of willing buyers does not bite, something is not right.  You don’t want to know that in 5 years when you are “ready to sell.”  It’s too late.  No one will want what you’ve built.  Imagine marching forward, building your company, without that feedback.  You’ll lose years and serious capital only to realize that you built the wrong value.  And worse yet, time may be up to make the changes needed to sell.

企业网络 - 持久的关系

这对很多人来说是一个惊喜,就像你经历了外展流程,并生成了一些关于你公司和你的解决方案的兴趣,你打开了大量的门,以前可能已经关闭了你或某些人案例你从未知道他们在第一议案中就在那里。 Sometimes they're not buyers, and that’s okay!  They could end up becoming business partners for you.  There is one thing that we can all likely agree on – having good people and strong relationships can make or break your business.  Engaging in a go to market process will enhance your business, whether you sell or not.  And if you do decide to sell, having a strong relationship as a foundation with a potential buyer will seriously play into your favor down the road.  Trust matters in M&A.  Remember, they are buying the company, the vision, and you.  Build these relationships now, not when everything is perfect.

星星对齐

那里可能有买家正在寻找贵公司提供的解决方案。捕鱼的唯一方法是将你的线条铸造到水中。您最终可能会为您的公司进行合并销售或金融回顾,以及您与这些买家一直在寻找的内容。

适当的准备阻止执行差。伟德网投赌场如果您早期开始准备,就像我们建议一样,该过程将更顺利地运行,结果更加优越。其中任何一个都会证明通过该过程的时间和费用。

所以,如果你被误导相信,如果你卖,那么只能让你卖掉,再次思考。  Think of this process as an opportunity for growth, recalibration, and learning.  You’ll come out of this process a better company and a better leader.